How to Construct a Strategic Topical Map for Local SEO

How to Construct a Strategic Topical Map for Local SEO

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In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.

So, what is a topical map exactly? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.

The success of a topical map is determined by how well it targets the search queries of your audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.

To put this into action, you first need to conduct keyword research. Platforms such as Google Keyword Planner and more info SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.

Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.

Incorporating a topical map into your local SEO strategy can lead to immense benefits. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.

To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.

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